About Us

The EMASEM Story

The vision, community role, and unique location.

EMASEM was founded on the vision of creating a world-class entertainment hub accessible to all of Zimbabwe. Our unique location on the Mutoko Road was chosen to offer a perfect day trip or weekend getaway, surrounded by the natural beauty of the region. We are committed to safety, fun, and community engagement.

Our Promise: To deliver a clean, safe, and exhilarating environment where every visit results in a lifetime of happy family memories.

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How it started…

A Dream Realized on Mutoko Road.

The year 2025 marked the beginning of an exciting new era for entertainment in Zimbabwe with the successful launch of EMASEM Amusement Park.

The Vision

The concept for EMASEM was born from a desire to create a world-class entertainment destination easily accessible from Harare yet offering a refreshing escape from city life. The scenic location, just 140km down the Mutoko Road, was strategically chosen to blend thrilling rides with the natural beauty of the Mashonaland East region.

Our Philosophy…

At EMASEM, we don’t just build rides; we curate joyful experiences. Our philosophy is simple: Excite, Inspire, and Ensure safety—so that every guest leaves with a bright, lasting memory of their adventure on the Mutoko Road.

Our core philosophy is centered on the belief that Joy is a Shared Adventure. Situated as a unique destination outside Harare, we strive to be a vibrant crossroads where thrilling entertainment meets local heritage and absolute dedication to guest satisfaction.

Pillars of the EMASEM Philosophy

1. Adventure & Accessibility

2. Safety & Trust

3. The Mutoko Road Escape

4. Community & Heritage

2 Founders

Who try to create a new kind of business.
An amusement Park in Mutoko Zimbabwe.

22 Employess

Who cater to your every visitor

Open 7 Days a week

Such that all can visit

10 Amusement Machines

We got the experience! Use it!

The future is bright.

At EMASEM, we believe in constantly evolving to offer the best possible experience for our guests. We are continually investing in new, state-of-the-art attractions, expanding our facilities, and enhancing our environmental sustainability practices. Keep an eye on our news section for upcoming announcements on Phase Two Development, which will introduce thrilling new rides and dining experiences in 2026. We are excited to grow alongside the community we serve, ensuring that every visit promises something new and exciting.

What others say about us…

The Great Mutoko Express is INSANE! I’ve been to parks worldwide, and that coaster stands up to the best. The team was super professional and safety-focused. Absolutely worth the drive from Harare. We’ll be back next month to try and beat our score on the arcade games

Tendai M. MawaAdventist School

Planning a family outing can be tough, but EMASEM made it easy. The park layout is perfect for little legs, and the dedicated picnic area was a lifesaver. It’s the perfect distance on the Mutoko Road—far enough to feel like a real escape, close enough for a perfect day trip. Great value for money.

Anna VandanaBorrowdale

About us